Don't Call Me Daughter

The secular American holiday is upon us, and we are reminded that, "the ads are the best part." Fear and envy are projected onto consumers to grow bottom lines. The contest on the field is secondary to the feminist imperative of disbursing information about modes of gathering.

Lady Gaga's pudenda must be an integral part of the message.

Automaker Audi wants to grow their brand by reminding women to be angry. Their halftime ad uses a little girl competing in a Fury Road -style downhill cart race, with a male voice-over, as he agonizes about "what do I tell my daughter?"

"Do I tell her that her grandpa is worth more than her grandma...?"

The male voice-over continues, "...that her dad is worth more than her mom?"

"Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets?"

Yes, you should tell her that even if she becomes a pediatric neurosurgeon, she will be less valuable to society than the stoner that services her pool every other week.

Like I said, this is a weak attempt to grow the brand. It does nothing to reinforce the decision made by people who already purchased Audi. There are plenty of people driving an Audi that are experiencing buyer's remorse, because their brand has been caught up in the Volkswagen emissions scandal.

Audi owners can at least take comfort that they probably won't get angry notes left on their windshields, as progressive Portland drivers of VW have.

Audi's big mistake is conflating "value" and "worth" with women's workplace earnings expectations. Society has always valued women more than men, because men are expendable. An individual woman and her fertility are worth more than men, and always have been. Unless that fertility, that nurturing capability, becomes a burden.

What do i tell my daughter? I tell her that I expect her to be good.